— Privacy Policy

This privacy policy explains how Pharmwear Ltd, trading as Rodeo Grips, collects, uses and protects your personal data. We are committed to handling your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data controller: Pharmwear Ltd, Unit 2a Swordfish Business Park, Swordfish Close, Higgins Lane, Burscough, Lancashire, England, L40 8JW.

What we collect

When you sign up to our prelaunch list or place an order, we collect your email address and, where applicable, your name, shipping address and payment details. Payment information is processed securely by our payment provider and is never stored by us directly.

We may also collect technical data such as your IP address, browser type and pages visited via cookies and analytics tools, including Google Analytics and Meta Pixel.

How we use your data

We use your data to send you early access notifications and launch updates if you have signed up to our prelaunch list, to process and fulfil orders, to communicate with you about your purchase, and to improve our website and marketing through analytics.

We will never sell your data to third parties.

Email marketing

If you sign up to our prelaunch list, you consent to receiving emails from Rodeo Grips about our products and launch. You can unsubscribe at any time using the link at the bottom of any email.

Cookies

Our website uses cookies to understand how visitors interact with our site. This includes Google Analytics and Meta Pixel, which help us measure traffic and the effectiveness of our advertising. You can disable cookies in your browser settings at any time.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

Your rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction or deletion of your data, object to or restrict processing, and withdraw consent at any time. To exercise any of these rights, contact us at hello@rodeogrips.com.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.

Last updated: June 2026.